CryptoLogic licenses gambling games to Ladbrokes
CryptoLogic, a global developer of branded online casino gambling games and Internet casino software, announces that Ladbrokes PLC, a world-leader in the global casino gambling and gaming market, has become the latest major licensee for the company’s suite of compelling online casino gambling games.
Under the terms of a three year licensing agreement, CryptoLogic will supply at least three of its most popular casino gambling games, Bejeweled, Cubis and Jenga, for inclusion on the Ladbrokes games internet site.
The casino games are being deployed through Orbis Technology, a global platform solutions provider to the casino gambling industry. The first game, Bejeweled, which is based on the popular puzzle game that has sold more than 25 million copies and been downloaded over 350 million times, has already gone live. Cubis, to be launched in the third quarter, is played in a three dimensional cube with smaller coloured cubes creating winning combinations which can lead to a maximum payout multiple per round of 50,000. Jenga, based on the traditional household game involving a tower of blocks, will go live in the fourth quarter and gives players the chance to win up to 50,000 times their bet.
The deal takes the total number of CryptoLogic licensees to 25.
President and CEO of CryptoLogic, Brian Hadfield, stated: “Ladbrokes is a highly respected brand in the casino gambling industry and this licensing agreement not only consolidates CryptoLogic’s position as the world’s top developer of innovative content but is an important step towards our purpose to return to profitability and long term growth.”
Commercial Manager at Ladbrokes, Paul Austin, stated: “At Ladbrokes we are always striving to deliver the best possible service for our customers. By signing this agreement with CryptoLogic, who are renowned for creating innovative casino gambling games, Ladbrokes’ Games offering will remain at the cutting edge of the industry and our customers will have access to the best quality gaming content.”
